The aim of the paper is to define the role of corporate responsibility in global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the relevance of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.
Arrigo, E. (2009). Market-driven management, global competition and corporate responsibility. SYMPHONYA, 1, 51-67 [10.4468/2009.1.06arrigo].
Market-driven management, global competition and corporate responsibility
ARRIGO, ELISA
2009
Abstract
The aim of the paper is to define the role of corporate responsibility in global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the relevance of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.
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