In the assessment of the market it is crucial to identify the preferences of consumers. The Conjoint Analysis is one of the possible technique to be used. The aim of this work is to observe certain properties of the estimates obtainable by the models of the Conjoint Analysis through the findings of the Design of Experiments Theory.
Chiodini, P. (2008). Metodi Statistici per le Ricerche di Mercato: la Segmentazione flessibile. JESP, 1(1), 3-4 [10.3257/ISSN1974-9422.1.1.3].
Metodi Statistici per le Ricerche di Mercato: la Segmentazione flessibile
CHIODINI, PAOLA MADDALENA
2008
Abstract
In the assessment of the market it is crucial to identify the preferences of consumers. The Conjoint Analysis is one of the possible technique to be used. The aim of this work is to observe certain properties of the estimates obtainable by the models of the Conjoint Analysis through the findings of the Design of Experiments Theory.
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