The globalization of markets and the emergence of countries characterized by high context and cultural distance, such as China, force companies, regardless of their size, to adapt the entire company, not just its offer. The paper focuses on Italian enterprises and aims to describe how they have changed their business model to face the Chinese challenge. Collaborations and cooperation between actors in the value chain will be the focus of the analysis. The results are based on a qualitative research that investigates a sample of 31 Italian firms operating in different industrial sectors. The paper provides managerial implications based on an evolutionary model proposed for the reading of the conduct of business in international markets.

Cedrola, E., Battaglia, L., Cantù, C., Gavinelli, L., Tzannis, A. (2010). Cina: minaccia o opportunità? Percorsi di sviluppo di alcune best practice italiane. Intervento presentato a: VII Convegno Nazionale della Società Italiana di Marketing, Ancona.

Cina: minaccia o opportunità? Percorsi di sviluppo di alcune best practice italiane

GAVINELLI, LAURA;
2010

Abstract

The globalization of markets and the emergence of countries characterized by high context and cultural distance, such as China, force companies, regardless of their size, to adapt the entire company, not just its offer. The paper focuses on Italian enterprises and aims to describe how they have changed their business model to face the Chinese challenge. Collaborations and cooperation between actors in the value chain will be the focus of the analysis. The results are based on a qualitative research that investigates a sample of 31 Italian firms operating in different industrial sectors. The paper provides managerial implications based on an evolutionary model proposed for the reading of the conduct of business in international markets.
paper
Internationalization process, relationships, value chain, business models, Chinese market, cultural distances.
Italian
VII Convegno Nazionale della Società Italiana di Marketing
2010
2010
none
Cedrola, E., Battaglia, L., Cantù, C., Gavinelli, L., Tzannis, A. (2010). Cina: minaccia o opportunità? Percorsi di sviluppo di alcune best practice italiane. Intervento presentato a: VII Convegno Nazionale della Società Italiana di Marketing, Ancona.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/35715
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