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Cuomo, M., Festa, G., Tortora, D., Metallo, G. (2007). Segmentation by Character Traits: a Preliminary Empirical Assessment for Tourism Sector Products. In Proceedings: 4th International Conference for Consumer Behaviour and Retailing Research (pp.5-30). The Circle.

Segmentation by Character Traits: a Preliminary Empirical Assessment for Tourism Sector Products

Cuomo, MT;Festa, G;Tortora, D;
2007
paper
Segmentation; characters; tourism
English
4th International Conference for Consumer Behaviour and Retailing Research
2007
Proceedings: 4th International Conference for Consumer Behaviour and Retailing Research
2007
5
30
none
Cuomo, M., Festa, G., Tortora, D., Metallo, G. (2007). Segmentation by Character Traits: a Preliminary Empirical Assessment for Tourism Sector Products. In Proceedings: 4th International Conference for Consumer Behaviour and Retailing Research (pp.5-30). The Circle.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/218933
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