The growing complexity of the external environment and the globalisation of markets have led companies across many industries to expand their activities and processes in the global landscape. This chapter provides an indepth analysis on how global companies manage innovation in an open way through developing network relations to anticipate and satisfy customers while seizing new business opportunities. By adopting an outside-in management approach, companies are able to develop a global scale learning platform by strengthening their ability to gain insights from the outside. In fact, the network configuration promotes market knowledge and learning from every periphery in the competitive scenario and allows companies to participate in partnerships and collaborations with stakeholders to more efficiently manage their innovation processes.
Arrigo, E. (2018). Outside-in open innovation in competitive business management. In S.M. Brondoni (a cura di), Competitive Business Management: A Global Perspective (pp. 79-92). New York : Taylor and Francis [10.4324/9780429439841].
Outside-in open innovation in competitive business management
Arrigo, E
2018
Abstract
The growing complexity of the external environment and the globalisation of markets have led companies across many industries to expand their activities and processes in the global landscape. This chapter provides an indepth analysis on how global companies manage innovation in an open way through developing network relations to anticipate and satisfy customers while seizing new business opportunities. By adopting an outside-in management approach, companies are able to develop a global scale learning platform by strengthening their ability to gain insights from the outside. In fact, the network configuration promotes market knowledge and learning from every periphery in the competitive scenario and allows companies to participate in partnerships and collaborations with stakeholders to more efficiently manage their innovation processes.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.