Competition among airline companies demands for a constant and careful evaluation of emerging consumer trends. The demand for on-board services was explored through a means-end study. 40 first and business class frequent flyers were interviewed in order to uncover the individual values associated with their motivations towards products and services. Results showed the significance of spiritual self-development, self-care and relational values as main drivers for multiple needs explaining preferences for health, information and communication related products within an experiential framework. Managerial implications for innovation are discussed

Olivero, N. (2017). ‘On-Board Experience’: a Study on First and Business Class Frequent Flyers. SYMPHONYA [10.4468/2017.3.09olivero].

‘On-Board Experience’: a Study on First and Business Class Frequent Flyers

Olivero, N.
2017

Abstract

Competition among airline companies demands for a constant and careful evaluation of emerging consumer trends. The demand for on-board services was explored through a means-end study. 40 first and business class frequent flyers were interviewed in order to uncover the individual values associated with their motivations towards products and services. Results showed the significance of spiritual self-development, self-care and relational values as main drivers for multiple needs explaining preferences for health, information and communication related products within an experiential framework. Managerial implications for innovation are discussed
Articolo in rivista - Articolo scientifico
Product Innovation; Consumer Research; Means-End Interviews; On-Board Services; Frequent Flyers Demand; Global Tourism
English
2017
open
Olivero, N. (2017). ‘On-Board Experience’: a Study on First and Business Class Frequent Flyers. SYMPHONYA [10.4468/2017.3.09olivero].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/193839
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