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Morra, M., Ceruti, F., Cuomo, M., Gavinelli, L. (2017). Enhancing brand equity via social media. In Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing.

Enhancing brand equity via social media

Morra, MC;Ceruti, F
;Cuomo, MT;Gavinelli, L
2017
abstract
Social media communication; consumer-based brand equity; sensory branding; beer; structural equation model
English
Global Brand Conference
2017
Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing
978-91-88357-69-4
2017
none
Morra, M., Ceruti, F., Cuomo, M., Gavinelli, L. (2017). Enhancing brand equity via social media. In Conference Proceedings of the 12th Global Brand Conference of the Academy of Marketing.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10281/183090
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