Visual Storytelling. The Queneau’s “Exercices de Style” as a Visual Language Learning Tool

The paper discusses the importance and role of visual storytelling skills in the field of non-designers education as an effective ideation and expressive medium. It presents the process and results of an experimental design workshop held as a warm up activity inside the Visual Design and Visual Communication and Interface Design classes at University of Milano-Bicocca since 2002. The Exercises de Style written by Queneau are the field of exploration of the intertextual translation from text to graphical representation using principles and rules of the visual language