The competitive dynamics characterizing luxury fashion companies related to the global development of their activities have made retailing decisions as a crucial aspect of their management. Beyond simply representing a sales channel, the point of sale operates more and more as a relevant channel of communication for luxury fashion brands. In particular, the present research aims at exploring the role of the retail store as propagator of social and environmental sustainability values.
Arrigo, E. (2017). The Store as Propagator of Luxury Brand Sustainability. In A. Brun, H. Karaosman (a cura di), Luxury Retail, Operations and Supply Chain Management (pp. 17-31). CreateSpace Independent Publishing Platform.
The Store as Propagator of Luxury Brand Sustainability
Arrigo, E.
2017
Abstract
The competitive dynamics characterizing luxury fashion companies related to the global development of their activities have made retailing decisions as a crucial aspect of their management. Beyond simply representing a sales channel, the point of sale operates more and more as a relevant channel of communication for luxury fashion brands. In particular, the present research aims at exploring the role of the retail store as propagator of social and environmental sustainability values.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.