Objectives. The present study aims to explore and examine the role of big data in the decision making process in an era where strategic changes are strongly driven by digital technologies. Methodology. Given the conceptual and exploratory nature of the research, we have chosen to set the analysis starting from a literature review about the issue of big data. Once conceptualized and problematized also the HIPPO phenomenon, an accurate cross-analysis of the benefits and limitations of the two issues has enabled us to explicit suggestions and implications for the business management
Magni, D., Rossi, M., Franceschelli, M. (2016). "Hippocrazie", big data e stili manageriali. Verso la definizione di nuove strategie nell'era digitale. In Management in a Digital World. Decisions, Production, Communication (pp.111-128) [10.7433/SRECP.FP.2016.08].
"Hippocrazie", big data e stili manageriali. Verso la definizione di nuove strategie nell'era digitale
FRANCESCHELLI, MARIA VITTORIA
2016
Abstract
Objectives. The present study aims to explore and examine the role of big data in the decision making process in an era where strategic changes are strongly driven by digital technologies. Methodology. Given the conceptual and exploratory nature of the research, we have chosen to set the analysis starting from a literature review about the issue of big data. Once conceptualized and problematized also the HIPPO phenomenon, an accurate cross-analysis of the benefits and limitations of the two issues has enabled us to explicit suggestions and implications for the business management
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