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Titolo Tipologia Data di pubblicazione Autori File
Business-to-business marketing and globalization: Two of a kind 01 - Articolo su rivista 2008 Matthyssens P. +
Moving from basic offerings to value-added solutions: Strategies, barriers and alignment 01 - Articolo su rivista 2008 Matthyssens P. +
Country classification and the cultural dimension: A review and evaluation 01 - Articolo su rivista 2008 Matthyssens P. +
Value creation options for contract manufacturers: Market strategy transition and coevolution in networks 03 - Contributo in libro 2008 Matthyssens P. +
Method paradigms in purchasing and supply management: Analogizing from the (old) debate in management and marketing 01 - Articolo su rivista 2007 Matthyssens P.
Critical role and screening practices of European business incubators 01 - Articolo su rivista 2007 Matthyssens P. +
Marketing and sales: Optimization of a neglected relationship 01 - Articolo su rivista 2006 Matthyssens P. +
Guest editorial (on Journal of Business and Industrial Marketing) 01 - Articolo su rivista 2006 Matthyssens P.
Managing Channel Relations in China: An Exploratory Study 01 - Articolo su rivista 2006 Matthyssens P. +
The global purchasing challenge: A look back and a look ahead 01 - Articolo su rivista 2006 Matthyssens P. +
Global purchasing strategy: Conceptualization and measurement 01 - Articolo su rivista 2006 Matthyssens P. +
Building competences for new customer value creation: An exploratory study 01 - Articolo su rivista 2006 Matthyssens P. +
Value innovation in business markets: Breaking the industry recipe 01 - Articolo su rivista 2006 Matthyssens P. +
Global purchasing: State of the art and research directions 01 - Articolo su rivista 2006 Matthyssens P. +
Purchasing internationalisation on both sides of the Atlantic 01 - Articolo su rivista 2005 Matthyssens P. +
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets: Themes and research perspectives 01 - Articolo su rivista 2005 Matthyssens P. +
THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW 01 - Articolo su rivista 2004 Matthyssens P. +
A technological contingency perspective on the depth and scope of international outsourcing 01 - Articolo su rivista 2004 Matthyssens P. +
Barriers to strategic innovation in industrial markets 03 - Contributo in libro 2004 Matthyssens P. +
Strategic flexibility in export expansion: Growing through withdrawal 01 - Articolo su rivista 2004 Matthyssens P. +
Mostrati risultati da 41 a 60 di 72
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